Post by account_disabled on Dec 29, 2023 23:55:00 GMT -5
TRANSCRIPT OF EPISODE I 00:01 Ania Zalewska : We are already live Asia. We will soon see whether we are heard and seen well. We warmly welcome you today, we are today on Live "Eye to eye with internet marketing". This is the first episode of our live. In this series we will talk about internet marketing. We will explain all complicated concepts to you. I see that the first people are already watching. My name is Ania Zalewska and I deal with internet marketing at the visible agency. Today I decided to invite our expert Asia Oprawa - Karwat, who will explain something about content marketing to you. For now, we will explain the concepts, and in the next episodes we will discuss specific cases and cases that are worth knowing before we start running marketing campaigns. Asia, how did you get into content marketing, why this particular field of marketing? 01:23 Joanna Oprawa- Karwat: Content marketing has always been close to me - I have been writing for as long as I can remember.
So different kinds of texts, this is something I feel good with. I like WhatsApp Number List it when the lyrics have that something - flow, message. So I decided that this was the position I would be best suited to. 01:48 Ania Zalewska: And it works, I must confirm, because I have been working with Asia for a long time and she is indeed a great expert. Today I prepared special notes so as not to miss anything. Let's start with the concept itself: content marketing. In our agency, this concept is already so well known that we now use the abbreviation CM among ourselves. Sometimes we even get up to speed and use this shortcut in contact with the client. And the truth is that content marketing, even though it is so popular, is still not a widely known concept. In my experience it is confused. That is, we think that the text itself is content marketing. Meanwhile, it is a slightly more extensive concept. Tell Asia what content marketing really is and is it really black magic? Before you start writing, start with a good plan! 02:34 Joanna Oprawa - Karwat: I wouldn't call content marketing black magic, but a kind of art. These are primarily texts, but the text itself is not everything.
To create a text, you need a good plan. Figuratively speaking, these cannot be texts about everything and nothing, for everyone and no one. These must be texts addressed to a specific group that is to be our potential recipient. If we create such a good action plan, knowing who these people are, what they like and what they need, we can then create a text. We have several people in our department who create such texts. All content created must contain appropriate elements that will make it not only well read by our recipients, but also well seen by the Google search engine. 03:37 Ania Zalewska: So to summarize: the first stage - we select the target group. It cannot be writing art for art's sake, but it must have a specific purpose and a specific strategy. It is worth emphasizing that, of course, these are not just texts. These also include video materials, graphics, and even a lecture that we will give at the university. Content marketing is also a rather broad concept. the key thing here is that it is not the text itself, but the entire context of action, as Asia said.
So different kinds of texts, this is something I feel good with. I like WhatsApp Number List it when the lyrics have that something - flow, message. So I decided that this was the position I would be best suited to. 01:48 Ania Zalewska: And it works, I must confirm, because I have been working with Asia for a long time and she is indeed a great expert. Today I prepared special notes so as not to miss anything. Let's start with the concept itself: content marketing. In our agency, this concept is already so well known that we now use the abbreviation CM among ourselves. Sometimes we even get up to speed and use this shortcut in contact with the client. And the truth is that content marketing, even though it is so popular, is still not a widely known concept. In my experience it is confused. That is, we think that the text itself is content marketing. Meanwhile, it is a slightly more extensive concept. Tell Asia what content marketing really is and is it really black magic? Before you start writing, start with a good plan! 02:34 Joanna Oprawa - Karwat: I wouldn't call content marketing black magic, but a kind of art. These are primarily texts, but the text itself is not everything.
To create a text, you need a good plan. Figuratively speaking, these cannot be texts about everything and nothing, for everyone and no one. These must be texts addressed to a specific group that is to be our potential recipient. If we create such a good action plan, knowing who these people are, what they like and what they need, we can then create a text. We have several people in our department who create such texts. All content created must contain appropriate elements that will make it not only well read by our recipients, but also well seen by the Google search engine. 03:37 Ania Zalewska: So to summarize: the first stage - we select the target group. It cannot be writing art for art's sake, but it must have a specific purpose and a specific strategy. It is worth emphasizing that, of course, these are not just texts. These also include video materials, graphics, and even a lecture that we will give at the university. Content marketing is also a rather broad concept. the key thing here is that it is not the text itself, but the entire context of action, as Asia said.